I am due an upgrade, or is it just the end of the contract

A question about : I am due an upgrade, or is it just the end of the contract

I was prompted to post having seen a thread where someone was saying they were due an upgrade soon.
Have the mobile operatives brain washed people into this strange phrase I am due an upgrade or maybe I do not understand the situation.
If you sign a contract for 24 months at the end of the contract period surely you are due nothing. Perhaps as an existing customer there may be some sense of loyalty (ha ha) but surely you are not due an upgrade

Can anyone cast some light on this.

Best answers:

• I have met several contract phone users who "upgraded" just because their battery needed replacing! The networks love these people because they hook them into another 24 month deal and the sales person gets a commission on the sale... It's a win win situation for the network and guess who pays?
  At the end of the minimum term you usually continue to pay the full amount per month, even though you can give 30 days notice and switch to SIM only on the same, or (with a PAC code), another network for less money.
  The best value for money is to own your own unlocked SIM free phone and shop around for a SIM only deal.
• As others said, none of the above ...
  The contract keeps on going, if you do nothing the network will love you.
  Upgrade and tie yourself in for another 2 yrs, the network will love you.
  Move to cheapest SIM only as soon as your contract term finishes is the best route.
  This is what I did, and whilst waiting for a phone to come along that i wanted to upgrade too I put the difference between the SIM only plan I was paying and the old contract payment into an account. By the time a phone came along that I really wanted I had enough saved to buy it outright. I am currently saving for my next phone now.
• Thanks for the help in understanding this brain dead way of spending money some people don't have.
  So "I am due an upgrade soon" is just as stupid as paying the same in the 25th month as the 24th.
  Why did I know this all before........because my Mother taught me.
  What is wrong with people today.
• Used to work at car phone warehouse and was amazing how many people would just upgrade to a new 50 quid a month contract that offers nothing more than there old phone did. That phrase used to annoy me so much as they almost felt they had to
  People take out a 10 quid a month contract then upgrading 6 months later to a 50 quid contract they can't really afford. Amount of people kicking off about being miss sold on a contract they picked themselves was unreal when they got cut off
• Lot's of foolish people do fall for it. Telling people they are due an upgrade as if they are doing them a favour!
  It is just an offer to sign up for another 24 months on a expensive contract with a new phone that they probably don't need and may not be able to afford.
  But they get people into the habit of getting an expensive new phone every two years. Contracts with "free phones" should be banned to protect these people. It should all be sim only or PAYG and then people can choose what phone they want and when they should get a new one.
  Yes, I know sensible people can and do choose now, but vulnerable people do fall for this.
• Why is it that the majority of people are supposed to limit their choice to protect the "vulnerable" all the time?
  Either it's a free market or it's not. Personally I much prefer free. Everyone is free to choose and many so-called "vulnerable" people aren't vulnerable at all; they just prefer the simple option and the best product they can get.
• vulnerable
  [vuhl-ner-uh-buh l]
  Spell Syllables
  Examples Word Origin
  adjective
  1.
  capable of or susceptible to being wounded or hurt, as by a weapon:
  a vulnerable part of the body.
  2.
  open to moral attack, criticism, temptation, etc.:
  an argument vulnerable to refutation; He is vulnerable to bribery.
  3.
  (of a place) open to assault; difficult to defend:
  a vulnerable bridge.
  4.
  Bridge. having won one of the games of a rubber.
  How about in 2 above,
  Vulnerable to being conned!
• Everyone is that. The difference is that some of us like the freedom to make bad decisions and learn from them. Apparently some people believe that by removing choice the "vulnerable" can't be "conned". They are mistaken; all of us will then get "conned" by the few who make all our decisions for us.
• Sorry I thought they where saying nothing changes when your contract ends.
• I've just upgraded- I was paying Ј35 a month for an iPhone 5. I'm now paying Ј45 a month for an iPhone 5S. Yes all that is wrong with my iPhone 5 was it needed the battery sorting and I know the 5S is basically the same phone. But I'm happy with my upgrade. My new contract includes calls to 08 numbers which I didn't previously have and is where the money I spend over my unlimited minutes goes. I need unlimited minutes as I make a lot of long calls so a cheap SIM only with a piddly amount of minutes is no good to me and EE is one of the few companies with decent coverage here. There's no 02 coverage at all, Vodafone has hefty black spots around the village and I had such an awful experience with 3 I wouldn't touch them anyway. Call me gullible if you want but I wanted another iPhone and I wasn't prepared to pay Ј65 a month for the privilege of an iPhone 6 which I'm not even that keen on.
• ee do sim only unlimited minutes u could have switched to that