Tesco: Same product repackaged and sold for more than twice price?

A question about : Tesco: Same product repackaged and sold for more than twice price?

I was shopping at Tesco the other day, and noticed that they sell two versions of Tesco branded low fat natural yoghurt.

Tesco Low Fat Natural Yoghurt 500G
Ј1.10
Energy 260kJ, 65kcal, 3% of your GDA
Fat 1.4g, 2% of your GDA
Saturates 0.9g, 5% of your GDA
Sugars 6.9g, 8% of your GDA
Salt 0.2g, 3% of your GDA
tesco.com/groceries/product/details/?id=258170431

Tesco Everyday Value Low Fat Natural Yoghurt 500G
Ј0.45
Energy 263kJ 62kcal, 3% of your GDA
Fat 1.5g, 2% of your GDA
Saturates 0.9g, 5% of your GDA
Sugars 7.2g, 8% of your GDA
Salt 0.2g, 3% of your GDA
tesco.com/groceries/product/details/?id=258559978

What makes the first yoghurt almost 2.5x as expensive as the second yoghurt? If you observe the energy content and ingredients, they are almost exactly the same! What's more, this is Low Fat Natural Yoghurt without any flavors, so I wonder how many ways there are to make this produce? I mean, we're not comparing Big Macs with Whoppers here. These are virtually identical products but one costs 2.5x as much as the other.

Best answers:

• Think this happens quite a bit. I once watched a programme where a product was being packaged up and exactly the same thing was getting packaged for M&S and a few other shops, it was the same thing inside, just different packaging.
• buy both and see if you can taste the difference.
  WIth out checking I reckon Asda, JS etc will have similar pricing structure.
• This is why Martin started the 'downshift challenge'
• I love the basic natural 45p pot of yoghurt and use it all the time in curries,or on top of fruit instead of cream or I chop some grapes or fresh fruit up and mix it in with the yoghurt for flavoured yoghurt far cheaper than buying the flavoured Mue%%er type 'fruit' yoghurts at Ј3.00 for 6/8 .these flavoured fruit yoghurts are a real rip-off.You can make your own flavouring so much more reasonably than paying for 'named' stuff when it comes to yoghurts
• Many of the budget/value product ingredient were sourced oversea at ridiculers price. I personally don't touch them because take yogurt for example, it could be full of hormone and drugs that had been injected at overdose amount which would not have been allowed under EU regulation.
  Having said all this, some other cheapest range products are also in great quality too. I guess we all have to make a judgement according to our budget.
• but they could be using the hormone filled stuff in both, but pay more for pretty packaging... (value marmalade has more fruit content, and less sugar than the store branded one..)
• The pretty pack v the value no frills pack not only at Tesco all the supermarkets do the same giving customers the choice. And what's the betting some would rather pay more than twice the price rather than be seen to have 'Value' labels in their fridge.
• All the big 4 SM's do it. Been going on 4 years. If people R 2 dumb to work it out then more money gets wasted. We always buy the value brands where there is one available. But there R exceptions. Baked Beans 4 example - some branded ones def taste different 2 SM branded ones, but there is IMHO no difference between the 2 SM ones.
• Been going on for years, people just need to compare the labels, if they dont then no 1 is to blame except themselves.
• are there people really that shallow that they care if someone sees a value pot of yoghurt in their fridge??? beggers belief at times .Personally I couldn't give two monkeys I buy what I like, at a price I can afford, and the money I save goes on things I enjoy even more (my grandchildren ).If someone was being nosey enough to poke around in my fridge I'm afraid they would get pretty short shrift in my house
• I used to work in a ready meal factory that produced pasta based meals, the sam packet of macarroni cheese varied from safeway value to the extra special range at m&s, the only difference with the m&s was the sleeve and the tray was metal instead of plastic.
• All these people who worked in factories and say the same meal/product was used for different supermarkets... It isn't. I used to work as a microbiologist for some of these companies, and the factory is the same, the production line is the same, but the ingredients, and their proportions are completely different. The mix used in the hoppers, the quality and proportion of ingredients, all sorts of stuff gets changed to the supermarket's requirements.
  So for example, M&S bread is baked alongside Hovis and Sainsbury's value loaf, and Sainsbury's high end Taste the Difference or whatever - it is all made, baked and packaged up in the same bakeries. On the same day, even. But the M&S loaf contains a different quality flour to Hovis and to Sainsbury's, and the prove and bake time is slightly different, so the loaf tastes different. It isn't the same product with different wrappers at all.
  Yoghurt is made with fresh milk, or with reconstituted powdered milk. It may have a different culture added, and it may have added thickeners (a disgusting American idea that is now becoming common in the UK. Look out for added inulin, a thickener, in some of the more common brands nowadays, and avoid. It is being used in some of the posher, high end products as 'thick' yoghurt is perceived to be more premium than runnier yoghurts. It isn't.) Some yoghurts are actually pasteurised AFTER they are made which of course kills all the health-giving bacteria stone dead, giving rise to a product which has a long shelf life, and which can be produced more cheaply.
• Haffianna, the m&s meals were the same, not only was i perfectly aware of the mix made, the ingredients list and proportions were identical, and I know, because I was the batch maker on our particular line. The only supermarket we supplied that did have an individual mix was the co-op, safeway, sainsburys, morrisons and m&s were all identical.