Now TV Customer retention, paying you not to go!

A question about : Now TV Customer retention, paying you not to go!

Hi, I bought my Now TV box for 9.99 about a year ago, if you don't know about Now TV it is a nice little box which gives you all the catch-up channels with no subscription. You can subscribe to several Sky services on a monthly basis with no commitment or contract. I subscribed to their Movie channel last year for 8.99/ month, it then went up to 9.99/ month.If you go online to stop your monthly payment, they first try to keep you on board by showing you the latest films available.
Click on I still want to leave and they offer you a 4 month deal @ 7.99/ month. - Just click YES, you just saved yourself 8 Quid.

Best answers:

• Not quite sure how you paying Ј7.99 is them paying you to stay, but I guess the world works in mysterious ways!
• Several "High Street" electrical, gaming & catalogue retailers now sell Now TV passes (without the boxes) in-store and/or for online purchase/delivery, which are equivalently cheaper than buying direct from Now TV.
  A Sky Movies 2 month pass, for example, is Ј15 for 2 months- equivalent to Ј7.50 per month.
  Others available include 3 month Entertainment passes for Ј15 & Sky Sports week pass for Ј10.