A question about : This is NOT investment advice but...
This is in no way intended to be investment advice, merely an observation that customers on the shop floor are often the first to know anything about the ups and downs of many a retailer's fortunes (they just don't realise it).
Anyway, let's get on with my dawning realisation...
A rather interesting thought has crossed my mind with regards to the current Woolworths mobile phone bargain that they have decided to try their best to honour...
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With the immense amount of goodwill flowing in Woolies' direction in the run up to Christmas from everyone who thought that this particular deal wasn't going to be honoured (apparently they took approx. 4000 orders for many more phones...some say it was more than 20,000 handsets) I wonder if today's Woolies share price will look like a bargain in 6 months' time...
Just consider the cost of this particular decision against the cost of acquiring such a large amnount of good PR via a more traditional advertising medium...and the timing of this very effective PR exercise couldn't have been better (only 8 weeks to Chrimbo and counting - by far the busiest time of year for retailers).
Hmmm....
Good job I have some spare cash sloshing around. I think I may be off to my local broker first thing tomorrow ;D
Please do not take this as investment advice, I'm not qualified to dispense such advice - if it's investment advice that you need, please consult a qualified financial adviser
cheers,
Reestit Mutton
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