09 Mar 2015

A question about : Several smaller packs cheaper than larger pack

Thought the stores had stopped doing this...

ASDA Chosen by You Cook From Frozen Chicken Breast Fillets 500g Ј1.97
ASDA Chosen by You Cook From Frozen Chicken Breast Fillets 1kg Ј5.00

Buy two of the smaller packs, get the same amount of chicken but pay Ј1.06 less title=Embarrassment

Best answers:

  • They probably sell more of the smaller packs, which are also easier to handle and useful for people who want to buy smaller packs of things so they're "fresher" (although this isn't really relevant for frozen chicken pieces).
    Just think of it as saving money is your reward for paying attention at school!
  • Sainsbury's has done this before with pasta. Also if you're buying some of their beer offers it might be a saving if you buy the more expensive ones and dearer if you want say 3 of the cheaper ones.
  • I had the same at Tesco this week.
    3litre Juicee Ј2.98
    Or x2 1L for Ј1.50 so four litres for Ј3
  • A Tesco buyer told me the smaller pack was a loss leader for comparison with other supermarkets, the larger pack was the economic price.
  • It happens in many supermarkets on a variety of products from foods to washing powders.
    I often look at price per kg as my guide.
    As above it can be often cheaper to make smaller packs as the manufacturer is geared up to that portion size.
  • I find crisps and chocolate the weirdest in pricing.
    Especially on the likes of Cadbury on multi packs. big bars, small bars especially as they often promoting certain lines the pricing is all over the place.
  • Another one spotted in a local (independent) store.
    Pepsi Max 2l Pack of 4 = Ј4.99
    Pepsi Max 2l = Ј1.10 each
    Suppose you pay the extra for the plastic shrink wrap over the multipack....
    (Can't just blame the large supermarkets, everyone's at it)
  • My local Asda has been offering (for a few weeks now):
    500g Lurpak Spreadable Ј3.20 each or 2 for Ј5
    1Kg Lurpak Spreadable Ј6.20
    Needless to say for the last couple of nights I have seen lots of 1Kg packs in the 'Reduced For quick sale' bay. You would think that someone is capable of putting 2 and 2 together (although judging by their pricing maybe not!!)
  • A bit off topic but my local Morrisons are even crazier. They mark down products which are on special offer and reaching their use by date to more expensive than they are when not marked down. The saving must be calculated as a percentage of the original price.
  • Although I don't eat as much chocolate as I used to do if I do purchase any nowadays I always go by the shelf edge label where possible.
    I've seen it in my local Co-Op too.
  • They do try to baffle us with the price per labelling, though; some items , like bananas being per kg on one choice and per fruit on another/ 3 for the price of 2 labels on small sizes, but the price per unit is based on the full price, so more difficult to compare to other sizes offered, as a calculation of two thirds is required.
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