MSE News: Morrisons to begin price matching Aldi and Lidl

A question about : MSE News: Morrisons to begin price matching Aldi and Lidl

Tomorrow Morrisons is launching its new 'Match & More' scheme, which price matches against Aldi and Lidl...

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Morrisons to begin price matching Aldi and Lidl

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Best answers:

• Is this an in store card pick up or can you register online?
• Is this going to be another price match con?
  If they are determined to be the cheapest why not just drop their prices?
  We all know the answers.
• Yes, it looks like a price match con.
  They'll claim 'incomparable' and if they can't they'll give you a voucher to spend on over priced stuff.
  People want 'more' and they increasingly know how to get it, supermarket loyalty isn't the way.
• I use Aldi for reasons other than price. Once Dalton Philips gets the push Morrisons may do some market research to find out why this is so.
• Have to spend Ј15 in a single shop for it to apply. No use for me as I usually do several small shops through the week.
• Their High Commissioner whisky is acceptable.
• Apparently, they will be comparing their own brand products against Aldi's and Lidl's. The question is, will that be a fair comparison?
  Even if it is (and I have some doubts) it's another cumbersome, unwieldy scheme involving data mining, cards and points. As has been suggested above, if they are serious, they should cut their prices. We'll do the rest.
• So I get 1p worth of 'points' for every 1p more that I spend at Morrisons compared to elsewhere. Once I've been over-charged sufficiently by Morrisons I get a voucher to spend back in their shops (and start all over again).
  I suppose they could try to consistently match prices, but there's no silliness involved with that.
  The more the likes of Morrisons push these 'initiatives', the more they push me towards Lidl and Aldi. The days of vouchers, coupons and the like are hopefully behind us.
• This makes me laugh. When Morrisons took over Safeway they scrapped the ABC loyalty card, introduced Ј! coins for the trolleys, and reduced opening hours. They have now gone back on all three. How could they get it so wrong.
• not going to work. I prefer the Quality of the items at Aldi and don't mind if they are the same or slightly dearer than 'value' items. That said I do like Morrissons for the meat dept - its the only place I can pick up the 'cheapest' cuts of meat such as tongue. and their fish is ALWAYS fresh and good.
• I hate rubbish like this. They have a database in which they know their products are more expensive, so why not reduce their price to match.
  Instead they give you a voucher that you can use to buy even more of their expensive products.
• Straight forward shopping in aldi and lidl. No con's of but one get one free by inflating the price of the item you buy. No self service tills that are the most annoying pain in the a**se. The food is pleasant good taste and many different products from oversea which is nice to try.
• At least Waitrose does it price matching right there on the shelf, on an item-by-item basis (albeit only against Tesco). That's much better than the whole-basket basis used by all the other shops. All you have to do is buy just one item that is significantly cheaper than elsewhere, and the price matching on all the other items you've bought gets negated.